A free live webinar for people who own the marketing
Building Your Marketing
Foundation in AI
Learn how to define your voice, your audience, and your core message with AI's help, and how to carry them into the tools you use every day.
AI can't fix marketing that hasn't been built yet.
New AI tools and tips appear every week, and many promise better or easier marketing. But generic prompts get generic results. Until a tool knows who you serve, what you offer, and how you sound, it can only guess.
When the foundation is solid, AI makes good marketing faster. When it isn't, AI accelerates weak marketing.
In this webinar, I'll show you how to build that foundation with AI as a thinking partner. You'll see the exact process for defining your voice, your audience, and your core message, and how to carry them into the tools you use every day.
- Plain language. No tool-chasing.
Skipping the foundation costs you later
AI writes in ten voices when you haven't defined one.
Content goes out faster but doesn't land with anyone.
You keep switching platforms when the platform was never the problem.
Most AI marketing trainings start with the tools. This one starts with you.
Build It Once. Build It Right.
Building Your Marketing Foundation in AI is a free, 60-minute live webinar on Wednesday, August 5 at 1:00 PM Central, made for real teams with real constraints.
You'll learn how to define:
The foundational pieces of your marketing. Your voice, your audience, and your core message, with AI as a thinking partner instead of a ghostwriter.
You'll see how to apply:
Those same pieces inside the AI tools you already use, so your campaigns, emails, and content come out sounding like you.
Who This Is For
This session is for the person who owns the marketing, whether or not it's in their title.
- Small business owners
- Nonprofit and church leaders
- Marketing teams of one
- Communications and outreach leads
- Anyone rebuilding their marketing from scratch
Built to
Last
Who's teaching this
Kathryn Good
Kathryn Good has spent more than 20 years in marketing and leads Good Circle Marketing, a Gallatin, TN team that builds marketing systems for small businesses, nonprofits, churches, and schools. She teaches organizations across Tennessee how to use AI without losing their voice. This webinar covers the same foundation work she starts with every client.
What You'll Walk Away With
A roadmap for your voice
The questions that put words to how your organization sounds, so AI can match it instead of flattening it.
A clear picture of your audience
Who you're talking to and what they need to hear from you.
A repeatable process
How to turn your voice and audience into inputs that work in any AI tool.
A plan for your first week
What to build first, and where AI helps most.
What's Included
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60-minute live training Interactive, with time for your questions.
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Replay access We'll send a recording after the webinar.
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Plain-language teaching No tech background needed.
Frequently Asked Questions
Do I need marketing experience?
No. We start with the basics and build from there.
Do I need to know AI tools already?
No. We'll explain what the tools do in plain language. You won't need any accounts or setup.
Is this a sales pitch for software?
No. You'll leave with a plan that works with whatever you already have.
What if I can't make it live?
Register anyway. We'll send a recording after the webinar.